Smed Advisory

Strategy that lands.

Senior advisory for pharma, medtech and regulated industries

I can help leaders and teams in pharma and medtech set the strategy and carry it into operation: the plans made, the conversations had and the decisions taken, so execution can start. That is where it becomes real, and I stay until people actually work differently.

20

years in global pharma and medtech

200

people in the organisation I led

100,000

patients used the products daily

17

cases from launch to AI in operation

Four areas

Selected cases

Three examples of what came out of the work.

Medtech

A portfolio of software as a medical device

A new business area built from five to 200 people in six countries. A ten-year business plan approved by executive management. The quality management system and cloud platform built to carry the products.

Result.Products CE marked in class I and IIa and FDA cleared. In daily use by 100,000 patients in 2022.

Pharma

Global launch of three products

Built the launch framework. Prepared and followed up 20 to 30 affiliates, and challenged the brand plans in every major market: the US, China, Japan, EU5, Canada, Brazil and Latin America.

Result.Share taken from the market leader. The framework is still in use.

Transformation, digital and AI

AI in use in a research organisation of 800

Implemented two scientific search platforms. Chat-based use cases for data cleaning and data identification. A model for which data may be used with which models, and EU AI Act classification.

Result.More than 65% of the area uses the platforms in their daily work. AI training completed.

Contact

Email is the easiest way. I answer the same day.

soren@smedadvisory.dk